Skip to content

The Official Smartup Zero Business Plan v0.1

Building ONLIFE - Europe's Emergency Communication Infrastructure

ONLIFE is a citizen protection initiative developing a smartphone-based emergency network that works without internet or telecoms. In times of cyberattacks, large-scale disruptions, or disasters, citizens continue communicating via a decentralized mesh network using existing smartphone hardware. As Smartup Zero's inaugural project, ONLIFE aims to become a strategic cornerstone of the EU Readiness 2030 program.

Centered image

Business Plan Structure

  • Executive Summary ---
    Why the world needs ONLIFE
    The vision and mission
    Three groundings overview

    Leadership Team responsibility

  • Design Blueprint ---
    User experience design
    Interface mockups
    Interaction patterns

    Design Team responsibility

  • Development Blueprint ---
    Technical architecture
    Current proof of concept
    Development roadmap

    Development Team responsibility

  • Business Blueprint ---
    Sustainability model
    Validation phase budget
    Market strategy

    Business Team responsibility

  • Media Blueprint ---
    Communication strategy
    The Smartup voice
    Publication calendar

    Media Team responsibility

  • Science Blueprint ---
    Research questions
    Evidence base
    R&D roadmap

    Science Team responsibility

  • Operational Blueprint ---
    Definition of ready
    Phase transition criteria
    Success metrics

    Operational Team responsibility

The Three Groundings

Every Smartup must prove legitimacy through three essential tests:

  • SDG Grounding --- Which global goals?
    SDG 11: Sustainable Cities
    SDG 16: Peace & Justice
    SDG 9: Innovation & Infrastructure

    See full SDG analysis

  • Scientific Grounding --- Does it work?
    10 years R&D with TNO
    75+ node mesh proven
    Academic validation

    See research base

  • Democratic Grounding --- Do people want this?
    Current: 23 owners
    Target: 500 owners
    €4,600 of €50,000

    See validation progress

About This Document

A Living Business Plan

Version: 0.1 (Entrepreneur's proposal)
Status: Seeking collective validation
Updates: Continuous via lazy consensus
Access: Public and transparent

This OSBP transforms from individual vision to collective property as teams form and contribute their assessments.

The Urgency

  • 10,000+ --- Cyberattacks in EU (2023)
    40% target critical infrastructure
    Source: ENISA

  • 0 --- Current citizen solutions
    When internet fails
    We depend on 1940s radio

  • 450M --- EU citizens need
    Emergency communication
    ONLIFE can deliver

Ready to Dive In?

This business plan is your guide to understanding how we're building ONLIFE through the world's first Smartup. Each section is owned by a specialized team, continuously updated, and open for your input.

Start with Executive Summary

Document Status: Validation Phase | Last Updated: 26 july 2025 | Contribute: Join Smartup Zero